The elevated answer to moderation:
De Kuyper Ready to Serve Cocktails 0.0%
Dutch cocktail specialist introduces premium alcohol-free cocktail experience targeting the booming alcohol-free cocktail category
Schiedam, 15 October 2025. De Kuyper Royal Distillers launches its non-alcoholic Ready to Serve Cocktails collection featuring 0.0% Passionfruit Martini Cocktail and 0.0% Sex on The Beach Cocktail. This new product line represents De Kuyper’s next milestone in the rapidly expanding non-alcoholic spirits market, which is projected to reach $479 million globally by 2028 with 8.7% annual growth rate (CAGR). The global non-alcoholic category experiences high demand from health-conscious consumers who refuse to compromise on taste or experience. The first 0.0% Ready to Serve Cocktails will be available in Dutch retail in November.
De Kuyper’s 0.0% Ready to Serve Cocktails are crafted to deliver uncompromising flavour and set new standards for non-alcoholic serves in bars, restaurants, and at events worldwide, meeting the evolving needs of today’s hospitality landscape. “Zero-alcohol cocktails are not the compromise – they are the elevated answer to moderation,” says Leo Evers, CEO of De Kuyper Royal Distillers. “With this range we’re responding directly to the fast-growing need for an alcohol-free experience that’s easy, fast, stylish and so delicious that even dedicated cocktail lovers are convinced.”
Perfect for a New Generation
The new De Kuyper Ready to Serve (RTS) 0.0% cocktail collection delivers authentic taste experiences: RTS 0.0% Passionfruit Martini Cocktail and RTS 0.0% Sex on The Beach Cocktail are carefully balanced and hardly distinguishable from their alcoholic counterparts, offering the perfect alcohol-free replacement without compromising on taste or experience.
“We’re targeting consumers who want to participate in cocktail culture without drinking alcohol – those focused on health, balance, taste and meaningful social moments,” says Godelief van Erve, Global Marketing Director at De Kuyper. “Gen Z and Millennials under 44 represent 70% of global on-premise cocktail consumption. These demographics are driving demand for products that align with their balanced lifestyles and moderate consumption while maintaining sophisticated social experiences.”
Each De Kuyper 0.0% Cocktail comes in a stylish 500ml bottle containing four 125ml servings. Ideal for home consumption, the cocktails can be shaken with ice for the perfect serve, delivering a bar-quality experience in seconds.
Commitment to authentic flavour
Drawing upon 330 years of expertise in creating premium liqueurs, De Kuyper enables everyone to enjoy great tasting cocktails on every occasion. Each cocktail solution embodies genuine quality, reflecting De Kuyper’s rich distilling heritage, technical expertise, innovative spirit and masterful craftsmanship. As one of the world’s leading liqueur distilleries, curiosity and passion for distilled products drive continuous innovation and successful new product developments. The dedication to premium botanicals and handcrafted distillates demonstrates our deep commitment to authentic flavour, creativity, and versatility in contemporary mixology. The Dutch family business has earned the prestigious “Liqueur Producer of the Year” award from the internationally renowned ISC in 2025 for the seventh consecutive time, alongside numerous trophies and awards for their exceptional liqueurs. In addition, our 0.0% cocktails received both gold and silver medals at this year’s ISC, highlighting De Kuyper’s excellence and innovation in the non-alcoholic category.
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About De Kuyper Royal Distillers:
De Kuyper Royal Distillers is a family-owned liqueur and premium botanical-base spirits company founded in 1695 by Petrus De Kuyper. The company is headquartered in Schiedam near Rotterdam (NL). De Kuyper Liqueurs is the global market-leading brand in cocktail liqueurs. De Kuyper is both the owner and the producer of a number of world-famous liqueurs such as Peachtree, Archers, Heering, Kwai Feh, Acqua Bianca, Muyu, Dutch Cacao, Mandarine Napoléon, Bébo and the botanical-based spirits of the Rutte gin and genever. De Kuyper has been named “Liqueur Producer of the Year” at the International Spirits Competition (ISC) seven years in a row (2019-2025).
Media contact De Kuyper Royal Distillers: Yvonne Naber, Global PR, ynaber@dekuyper.nl