Peachtree

A lighter, lower-proof drink which reminds us of summer and is easy to mix!  Peachtree is the first liqueur that has the taste and smell of tree-ripe peaches, and the liqueur is perceived as sublime by many. Today Peachtree is the most sold peach liqueur worldwide. Since the beginnings in 1984 this original peach cocktail liqueur sold a staggering amount of more than 13 million bottles in over 100 countries. Peachtree goes perfectly in a refreshing Fizzy Peachtree or a fruity Sex on the Beach. Fizzy Peachtree is a modern drink that fits the fizzy trend as well as the lower ABV and calorie trend. As this cocktail is made with 40ml Peachtree, 100ml sparkling water and the juice of 1/4 lime, it is also convenient to make at home. With only 93 calories per glass, it’s lower in calories than your regular beer or wine. Responding to the convenience trend, Peachtree is launching its ready-to-drink Fizzy Peachtree cocktail in a convenient can in 2019. Being pure and clear Peachtree is easily mixable and gives a fruity taste to classics like the Sex on the Beach cocktail.

Who invented the drink and why?

Georgia, early 1980s. A man called Earl laRoe was pruning his peach trees. LaRoe was a flavour scientist for National Distillers. National Distillers had been a partner for De Kuyper for decades in selling products in the US. When National Distillers asked Earl LaRoe to help develop a lighter, sweeter, lower-proof product, his peach trees gave him an idea. Building on that idea, Peachtree was released in 1984. Peachtree is the first liqueur that has the taste and smell of tree-ripe peaches, made following a well-balanced recipe and delicate distillation. Hence the name: the Original Peachtree.

Peachtree around the world

Peachtree is largely successful because it is easy to mix. When it was launched, in the ‘80s, it quickly became the number one liqueur of choice for bartenders to make a Fuzzy Navel. A widely popular drink at that time consisting of peach liqueur with orange juice. The Fuzzy Navel was one of the first drinks to herald the new popularity of cocktails and mixed drinks during the 1980s. And so, the initial success of Peachtree was assured.

Nowadays Peachtree is enjoyed in over 100 countries, with Japan, South-Korea, Germany and the Netherlands being the biggest markets contributing to the success of Peachtree today.

You, me & a fizzy Peachtree?

Enjoying Peachtree awakens the summer in you: a light, free and exhilarating sensation. We all feel more alive when the sun is shining. During the winter season we long for the sun and its warmth. When the sun finally arrives, we want to spend time with our friends and family, relish moment and live life to the full. Peachtree inspires  to seize the moment, make memories with friends and family. Let’s live in the now and enjoy every moment. You, me & a fizzy Peachtree?

 

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