Schiedam, 5th of January 2023. De Kuyper Royal Distillers, the owner and producer of several world-famous liqueurs, will be responsible for marketing and distributing Ron Abuelo Rum in the Dutch market effective 1 January 2023. The new collaboration with the spirits company from Panama covers the whole product range and applies to on and off-trade. It is the first time for the two family-owned companies to collaborate.

“We are very proud of the trust Abuelo places in us. I am convinced that with our experience and deep know-how of the Dutch spirits market we will significantly contribute to rising awareness and increasing demand of the Abuelo product range in the Netherlands,” says Lucien Heusy, Managing Director Netherlands at De Kuyper Royal Distillers. “As most of the top 10 cocktails are rum-based the collaboration perfectly fits our  vision to ‘Own the Cocktail’. Abuelo is a multiple awarded rum and will contribute to democratizing the cocktail, alongside continuing to influence the premium rum market with their impressive range of crafted expressions ” says Mark de Witte, CEO of De Kuyper Royal Distillers.

Ron Abuelo is produced in Pesé, Panama by Varela Hermanos, in a small fertile valley in the Azuero Peninsula. In 1908, the company’s founder, Don José Varela Blanco, arrived in the recently formed Republic of Panama from Spain and established the country’s first sugar mill. Today, the brand unites nine different rum expressions from Añejo, the youngest rum both in age and spirit that it all started with, to Centuria, the celebration of a century of craftmanship. The Abuelo rum range is rounded up by the Three Angels, soon to be introduced to the Dutch market. The innovative, super premium rum is the pinnacle of Ron Abuelo’s matured 12-aged-rums, showcasing their expertise in the category and taking intensity to new heights. 

“We are excited to collaborate in The Netherlands with De Kuyper who we feel will hit the mark on delivering and moving our brand towards the next phase of growth in the Netherlands. They are well positioned to introduce the innovation and craftsmanship of the Ron Abuelo range to Dutch consumers” states Daniel Fábrega, Vice President of International Business Development of Ron Abuelo. “We would also like to thank Ivo van der Valk and Quality Spirits who have played an integral part in the brand’s success in the Netherlands in the past years” adds Daniel Fábrega.

The family-owned global company De Kuyper Royal Distillers, well known from the global market-leading brand in cocktail liqueurs, brings in more than 325 years of expertise in creating high quality liqueurs. The Dutch Distiller consistently pursues its vision to “Own the Cocktail” and enables everyone to enjoy great cocktails on every occasion. Being among the world’s leading liqueur distilleries, curiosity and passion for the distilled product are the constant driving force behind innovative and successful new product developments. The family business received the prestigious “Liqueur Producer of the Year” award from the internationally leading ISC in 2022 for the fourth year in a row next to many trophies and awards for their spirits and liqueurs.

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