Responsible consumption

De Kuyper Royal Distillers offers high quality cocktails, liqueurs and premium spirits with great taste for everyone who is above the legal drinking age. Creating moments of enjoyment and bringing people together is at the heart of what we do. That’s why we strongly believe in the value of our products, and we encourage responsible consumption.

As a company, we recognize the risk of social, societal and health-related problems which might follow from irresponsible alcohol consumption. We also recognize the environmental impact of our spirits. As part of our commitment to sustainability, we support initiatives and communications to prevent and reduce alcohol abuse and ensure that current and future generations of well-informed consumers can enjoy our cocktails, liqueurs and spirits responsibly.

Sustainable Development Goals

Communication and marketing

We are convinced that access to quality information is a key driver of responsible and sustainable consumption. We also want to use the creativity and power of our brands to inspire responsible behavior. 

  • We educate consumers to make informed choices.
  • We promote moderate alcohol consumption. 
  • We adhere to, and actively support responsible marketing guidelines.

No/Low alcohol

We believe our No/Low cocktails are the perfect alternative for consumers who want to reduce their alcohol intake while still enjoying the great taste and experience of a well-crafted cocktail.

  • We will continue to develop and expand our No/Low serves in the coming years.
  • We promote these No & Low variants through various campaigns.

Sugar reduction

We want to reduce the amount of sugar in our products for consumers who want to reduce their calorie intake for health reasons.

  • We explore the opportunities for sugar reduction and substitution.

Vegan alternatives

We want to provide alternatives for consumers who choose not to consume animal products for ethical, religious, cultural or environmental reasons.

  • We will continue to develop and expand our range of vegan alternatives in the coming years.

Natural and Organic

We are responding to changing consumer preferences and striving to remain relevant to conscious consumers by increasing our use of natural and organic ingredients.

  • We strive to replace all non-natural flavors with natural ingredients. 
  • We strive to use natural colors.
  • We actively explore opportunities for developing new organic products or organic variations of existing products.
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