COCKTAIL SEASON STARTS HERE: DE KUYPER LAUNCHES PREMIUM SINGLE SERVE COCKTAILS TO-GO
Schiedam, 19 April 2026. Just in time for the start of the outdoor season and ahead of World Cocktail Day on 13 May, De Kuyper Royal Distillers is raising the bar with the launch of its new range of De Kuyper Ready-To-Drink (RTD) Single Serve Cocktails To-Go. Launching mid-April in the Netherlands, the new 200ml cans will debut in three widely loved classic varieties: the Passionfruit Martini Cocktail, the Espresso Martini Cocktail, and the Amaretto Sour Cocktail. This exciting innovation brings bar-quality cocktails straight into the hands of consumers and is a direct response to a dynamic demographic of young adults seeking great-tasting, single serve cocktails that can be enjoyed with zero effort.
International Strategic Focus on Premixed Solutions
The launch of these single serve RTD cans marks another milestone in De Kuyper’s global strategy to lead and democratize the cocktail category. Spirits-based RTDs and premixed cocktails are showing solid growth globally, driven by consumers looking for convenience, precise portion control, and premium brand experiences. While the successful Ready-to-Serve bottled range was designed for sharing at the “home bar,” these new single serve cans are specifically engineered for the fast-paced outdoor lifestyle of young adult consumers.
“The launch of our single serve RTD cans is a natural next step in our global strategy to offer scalable, premium cocktail solutions for every occasion,” says Remco de Feijter, Global Brand Manager De Kuyper. “We are seeing a strong consumer shift towards convenience, quality consistency, and portion control. By bringing our expertise into the single serve category, we are ensuring that consumers do not have to compromise on taste when enjoying a cocktail on the go—delivering a top-shelf experience directly from the can.”
Bar-Quality Cocktails, Zero Effort Required
Each single-serve cocktail in the new range has been expertly developed to offer a perfect serve instantly, saving consumers the steps of shaking and diluting with ice. The result: when enjoyed well-chilled straight from the can, each serve delivers a perfectly balanced flavour profile and a smooth experience with every sip. No glass, no ice, no effort. Just the perfect cocktail, every time.
The new De Kuyper single serve cans offer a classy, elevated alternative to beer and wine for spontaneous, high-energy moments like a park BBQ, a boat trip, or a pre-festival toast. They will be available across the Netherlands starting mid-April. As the Netherlands and the UK are currently the biggest global markets for De Kuyper’s alcoholic RTDs, this launch sets a strong foundation for continued international expansion.
About De Kuyper Royal Distillers:
Founded in 1695 by Petrus De Kuyper and headquartered in Schiedam near Rotterdam (NL), De Kuyper Royal Distillers is a Dutch family-owned company dedicated to creating great cocktails for every occasion. With over 330 years of distilling expertise, the company crafts premium liqueurs and innovative cocktail solutions through its leading brands – De Kuyper, the global No.1 cocktail liqueur, and the Peach icons Peachtree and Archers. International mixology classics like Heering complete the portfolio. Combining heritage, craftsmanship, and innovation, De Kuyper pioneers in pre-mixed and 0.0% cocktail concepts and has been named “Liqueur Producer of the Year” at the International Spirits Challenge for seven consecutive years (2019–2025). Media Contact: ynaber@dekuyper.nl