Make it Peachy: Peachtree Enters the Spritz Category with New Hero Serve, Coloured Liquid, and Slim RTD Can
Schiedam, 30 March 2026. Peachtree, the original peach liqueur, is taking another step to solidify its position as the pioneer and global leader in the peach category. Entering the ongoing booming Spritz market just in time for the early summer season, the brand is introducing the “Peachtree Spritz” as its new hero serve. This exciting move is backed by a visually striking liquid update and the launch of a convenient Ready-To-Drink (RTD) format.
“As Peachy As It Tastes” In a vibrant on-trade environment driven by visually appealing, also “Instagrammable” moments, having an instantly recognisable serve is key. To ensure the Peachtree Spritz stands out, Peachtree has updated its liquid by giving it a beautiful peach colour. This visual upgrade amplifies the brand’s rich flavour profile and creates a distinctive, ownable element. The new look is designed to trigger orders by perfectly matching the early summer feelings of positivity and light, refreshing enjoyment.
RTD Launch to Drive Recruitment
To bring this ultimate peach experience directly to consumers—particularly young adults demographics—the new hero drink is also launching in an RTD format. The tasty-looking, slim can of Peachtree Spritz will debut in mid-April, starting in the Netherlands. Arriving right in time for the outdoor season, the RTD format offers the perfect on-the-go choice for picnics and festivals, serving as a vital tool to promote sampling and popularise the new perfect serve.
“Entering the Spritz category with a dedicated Peachtree hero serve is a natural progression that perfectly aligns with our ongoing global strategy,” says Gilles Minnema, Global Marketing Manager Peach at De Kuyper Royal Distillers. “Peach is one of our key growth pillars, and we are committed to driving the market forward through constant innovation—especially in the dynamic premixed cocktail space. Consumers are increasingly seeking refreshing, fruit-forward, low-ABV options beyond traditional bitters. By ensuring our liquid looks exactly as peachy as it tastes, and launching a convenient RTD can, we are meeting young adult consumers exactly where they are during the outdoor season.”
The Perfect Peachtree Spritz
Looking exactly as peachy as it tastes, the new Peachtree Spritz is the ultimate low-ABV serve for early summer moments, designed for easy preparation and maximum refreshment:
60 ml Peachtree
60 ml sparkling water
30 ml prosecco
Garnish with a lime wedge
Method: Fill a large wine glass with plenty of ice cubes. Pour in the Peachtree, followed by the sparkling water and prosecco. Stir gently and garnish with a fresh slice of lime.
For more information please visit: https://www.theoriginalpeachtree.com.
About De Kuyper Royal Distillers
Founded in 1695 by Petrus De Kuyper and headquartered in Schiedam near Rotterdam (NL), De Kuyper Royal Distillers is a Dutch family-owned company dedicated to creating great cocktails for every occasion. With over 330 years of distilling expertise, the company crafts premium liqueurs and innovative cocktail solutions through its leading brands – De Kuyper, the global No.1 cocktail liqueur, and the Peach icons Peachtree and Archers. International mixology classics like Heering complete the portfolio. Combining heritage, craftsmanship, and innovation, De Kuyper pioneers in pre-mixed and 0.0% cocktail concepts and has been named “Liqueur Producer of the Year” at the International Spirits Challenge for seven consecutive years (2019–2025).
Media contact: Yvonne Naber, Global PR, ynaber@dekuyper.nl