Weight reduction Heering Cherry Liqueur and Mandarine Napoléon
Schiedam, March 15, 2024 – De Kuyper proudly announces the relaunch of two of its iconic liqueur brands: Heering Cherry Liqueur and Mandarine Napoléon Liqueur.
At De Kuyper, we consider sustainability in every product introduction or relaunch. A new product introduction or relaunch is an excellent opportunity to put sustainability at the heart of the process.
Both relaunches of Heering Cherry Liqueur and Mandarine Napoléon liqueur took advantage of the opportunity to reduce bottle weight in line with De Kuyper’s sustainability goals. As part of our ongoing commitment to the environment, the liqueur bottles of Heering Cherry Liqueur and Mandarine Napoléon Liqueur have been redesigned to significantly reduce weight without compromising their integrity. The new bottles reduce our environmental footprint whilst maintaining the product’s iconic design.
De Kuyper remains steadfast in our sustainability journey, implementing various initiatives to minimize the environmental impact of all production processes. A key focus area is making our packaging more sustainable. We aim to make our packaging 100% recyclable, reduce the weight of our packaging and increase the use of recycled content. We are also introducing new innovative packaging solutions for the on-trade, such as bag-in-box and EcoSpirits’ circular packaging technology.
About Heering Cherry Liqueur
Since 1818, Heering cherry liqueur is exploring the world. Being the first cherry liqueur, this iconic and authentic Scandinavian product from Copenhagen is a true treat unlike any others. All natural, using real cherries and botanicals to create its rich flavor, free from any artificial additives and colorings. Easily mixed or at the center of a cocktail, Heering is that special, exciting and well-crafted ingredient that makes the drink and tells a story. Made after the old family recipe, Heering is all about heritage, craft, flavor and quality in a timeless and cool sophisticated way.
About Mandarine Napoléon
Mandarine Napoléon is world’s leading mandarine liqueur, craft distilled since 1892. A rich, complex, and versatile blend of mandarines and botanicals, infused with the finest cognac. Mandarine Napoléon is a multi award-winning liqueur, great in cocktails and celebrated by bartenders around the globe. Exceptional rich taste on its own and perfect for cocktails or easy mixers.