Weight reduction Heering Cherry Liqueur

Schiedam, March 15, 2024 – De Kuyper proudly announces the relaunch of its iconic liqueur brand Heering Cherry Liqueur.

At De Kuyper, we consider sustainability in every product introduction or relaunch. A new product introduction or relaunch is an excellent opportunity to put sustainability at the heart of the process.

The relaunch of Heering Cherry Liqueur took advantage of the opportunity to reduce bottle weight in line with De Kuyper’s sustainability goals.  As part of our ongoing commitment to the environment, the liqueur bottle of Heering Cherry Liqueur has been redesigned to significantly reduce weight without compromising their integrity. The new bottle reduces our environmental footprint whilst maintaining the product’s iconic design.

De Kuyper remains steadfast in our sustainability journey, implementing various initiatives to minimize the environmental impact of all production processes. A key focus area is making our packaging more sustainable. We aim to make our packaging 100% recyclable, reduce the weight of our packaging and increase the use of recycled content. We are also introducing new innovative packaging solutions for the on-trade, such as bag-in-box and EcoSpirits’ circular packaging technology.

About Heering Cherry Liqueur

Since 1818, Heering cherry liqueur is exploring the world. Being the first cherry liqueur, this iconic and authentic Scandinavian product from Copenhagen is a true treat unlike any others. All natural, using real cherries and botanicals to create its rich flavor, free from any artificial additives and colorings. Easily mixed or at the center of a cocktail, Heering is that special, exciting and well-crafted ingredient that makes the drink and tells a story. Made after the old family recipe, Heering is all about heritage, craft, flavor and quality in a timeless and cool sophisticated way.