Circular packaging with EcoSPIRITS
ecoSPIRITS’ circular packaging technology allows spirits and wine to be transported in bulk to local markets where they are processed into a reusable ecoTOTE™ format for delivery to bars. The ecoTOTE is a fully reusable 4.5L packaging format, which replaces a standard six-bottle case of spirits, offering venues an average of 95% less physical glass and cardboard waste. The use of ecoSPIRITS also reduces 60-90% of CO2 emissions for the packaging and distribution of premium spirits and wine.
As the Licensed Operator for ecoSPIRITS Benelux, De Kuyper Royal Distillers is responsible for the introduction of the innovative circular packaging technology in the Benelux. For the launch of ecoSPIRITS Benelux, De Kuyper’s Team Products plant in Middelharnis was identified as the ideal location for ecoPLANT No.045, because it is well regarded as a ‘best practice’ production location and is centrally located to service the Benelux region. De Kuyper’s production site in Middelharnis has recently extended its qualifications to include the BRC 9 AA audit, which is the highest level BRC qualification.
A range of De Kuyper’s spirits and liqueur brands will be available in low waste ecoTOTE format from 2024. Among the first brands to go into ecoTOTE format from the De Kuyper stable of brands will be Peachtree, the best-selling peach liqueur in the world. Also launching soon in ecoTOTE format is Rutte 100% Grain Vodka and Rutte Dutch Dry Gin. And completing the launch collection is De Kuyper Triple Sec.
About ecoSPIRITS
ecoSPIRITS is a circular economy technology company that has developed the world’s first low carbon, low waste distribution technology for premium spirits and wine. ecoSPIRITS’ patent-pending closed loop system nearly eliminates all packaging waste in the supply chain. By dramatically reducing packaging and transport, ecoSPIRITS provides both a powerful cost advantage and a transformative carbon footprint reduction. Founded in Singapore in 2018, the ecoSPIRITS technology is now available in more than 22 countries across Asia Pacific, Europe and the Americas. Nearly 2,000 leading bars, restaurants, hotels and retailers have adopted the technology, including Michelin-starred restaurants, World’s 50 Best and Asia’s 50 Best bars and iconic hotels. ecoSPIRITS is now rapidly building a global network of closed loop service, with coverage to grow to 27 countries worldwide by the end of 2023. Together with our brand partners, importers, distributors, wholesalers, venues, and retailers, we are already making a difference. Each year, ecoSPIRITS and our partners are eliminating hundreds of tons of single use glass waste, planting tens of thousands of trees, and inspiring others to change.