Schiedam, 19 May 2022. Effective immediately, Godelief van Erve is the new Global Marketing Director at De Kuyper Royal Distillers. An experienced leader, she brings in over 15 years of marketing expertise in the FMCG industry. Van Erve began her career at Sara Lee, held several positions at the leading producer of frozen potato products Lamb Weston Meijer before joining De Kuyper in April 2019 as Global Marketing Manager. Along with her role as Global Marketing Director, the strategic marketing professional will be part of the Global Leadership Team based in Schiedam.

“I am more than pleased to announce that we have found a very well qualified internal successor for this important position. In the past years Godelief has already made great contributions in bringing us closer to our vision to ‘Own the Cocktail’ and accelerating our global growth. We are convinced that our strong brands will be in very good hands with Godelief in the upcoming phase of growth,” says De Kuyper CEO Mark de Witte.

Van Erve succeeds Albert de Heer, who moves into the role of Global Business Development Director for a transition period. De Heer will then give substance to his ambition to start his own business, capitalizing on the global network he successfully built up over the past years. “I want to express my profound respect and gratitude to Albert for developing many new products and campaigns for De Kuyper over the past 15 years and for playing a valuable role in the enormous transition that our company has gone through,” states de Witte.

De Kuyper Royal Distillers brings in more than 325 years of expertise in creating high quality liqueurs and the De Kuyper Liqueur brand is the world’s largest premium cocktail liqueur brand. The Dutch distiller consistently pursues its vision to “Own the Cocktail” and enables everyone to enjoy great cocktails on every occasion. Being among the world’s leading liqueur distilleries, curiosity and passion for the distilled product are the constant driving force behind innovative and successful new product developments. The family business received the prestigious “Liqueur Producer of the Year” award from the internationally leading ISC in 2021 for the third time in a row in addition to many trophies and awards for its spirits and liqueurs.

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