BELUGA GROUP according to its diversification strategy keeps strengthening the range of imported brands with demanded products in key categories. In November, an agreement was signed with the Dutch company De Kuyper Royal Distillers, according to which, from March 6, 2022, the group will become the exclusive distributor of De Kuyper liqueurs in Russia. The category of imported liqueurs is one of the most dynamic and largest on the Russian market: it grew by 35% compared to the same period of the previous year, and this positive momentum will continue. Cooperation with the world leader in the category – De Kuyper Royal Distillers, will strengthen position of the BELUGA GROUP in the import of spirits in the country.
With 325 years of distilling expertise, De Kuyper Royal Distillers is one of the world’s leading liqueur distilleries. Curiosity and passion for cocktails and flavors are the constant driving force behind innovative and successful new product developments. In 2021, the Dutch family business received the prestigious “Liqueur Producer of the Year” award from the internationally leading ISC for the third time in a row and also received many trophies and awards for its spirits and liqueurs.
BELUGA GROUP will present in Russia the De Kuyper liqueurs.
De Kuyper Essentials are must-haves for authentic cocktail making and are bar basics. The range comprise of Triple Sec, Amaretto, Blue Curaçao and other flavors.
De Kuyper Variations – each liqueur in this line is unique and allows to create endless variations of classic cocktails. The collection has many flavors – strawberry, cherry, coconut, grapefruit and others.
“Our global company vision is to ‘Own the Cocktail’: we want to be the best spirits partner for trade associates and bar tenders around the world, enabling more people to enjoy excellent cocktails. With the BELUGA GROUP as a strong partner at our side we are convinced to meet this ambition and to drive our long-term sustainable growth strategy for our premium brand portfolio”, explains Mark de Witte, CEO of De Kuyper Royal Distillers.
About BELUGA GROUP
BELUGA GROUP is Russia’s largest alcohol company and a leading independent importer of wine and spirits in the country. The group runs 5 factories, Chugunovsky Ethanol Plant, 1 winery and manages its own distribution system and specialized alcohol retail chain WineLab.
The key brands of company’s own production are the super-premium vodka Beluga, the vodka brands Belenkaya, Arkhangelskaya, Snow Owl (Belaya Sova), Myagkov, the still wine Golubitskoe Estate, the sparkling wine Tête de Cheval, the bitters Beluga Hunting, the Russian brandy brands Golden Reserve and Bastion, the gin Green Baboon, the Scotch whisky Fox & Dogs, and the rum Devil’s Island.
BELUGA GROUP is the exclusive distributor of the multibrand William Grant & Sons company and imports the Scottish whiskies Glenfiddich, Grant’s, Monkey Shoulder, and The Balvenie, the Irish whiskey Tullamore D.E.W., the gin Hendrick’s, and the tequila Milagro. Apart from that, BELUGA GROUP’s imported brand portfolio includes the products manufactured by the French cognac family of Camus and the American company Sazerac. Also the group represents highly popular products in the categories – the rum Barcelо́, the brandy Torres, the Armenian cognac Noy, the rum Plantation, the liqueur XUXU, and the herbal bitters Latvijas Balzams. The company exclusively represents in Russia international winemakers and brands, including Familia Torres, Masi, Tenuta Luce, champagne Billecart-Salmon, Maison Louis Latour, Gérard Bertrand, Faustino, Cono Sur, Maison Calvet, Piccini, Barefoot, Markus-Molitor, Mateus, Silk & Spice, Sandeman, JP. Chenet, Champagne Pommery, Barton & Guestier, and Trivento. BELUGA GROUP is also the exclusive distributor of the Austrian premium glassware manufacturer RIEDEL.
BELUGA GROUP successfully launches its products on foreign markets as well. The group is in the Top-3 exporters of Russian vodka, with leadership in the super-premium segment.