De Kuyper chooses Alexandrion Wines & Spirits for distribution and marketing in Greece

De Kuyper chooses Alexandrion Wines & Spirits for distribution and marketing in Greece.

Athens (Greece) / Schiedam (Netherlands) July 22, 2021 

De Kuyper Royal Distillers just commenced a new, ambitious partnership with Alexandrion Group for the distribution of their classic brands in Greece. To underline the importance of the Greek market, De Kuyper will continue its presence with De Kuyper liqueurs range, most selling liqueur brand in the world, the famous lychee liqueur Kwai Feh, the premium distilled cognac liqueur Mandarine Napoleón infused with mandarins and Acqua Bianca, the co-created liqueur with the world famous bartender Salvatore Calabrese. With a strong focus on on-trade and off-trade, Alexandrion Wines & Spirits will now be responsible for all sales and marketing activities of these brands in Greece.

George Stasinopoulos, General Manager of Alexandrion Group in Greece, states: “We are extremely proud and privileged to work with the global market leader in cocktail liqueurs, a truly historic and emblematic company in the sprits industry..

About Alexandrion Wines & Spirits (member of Alexandrion Group)

Alexandrion Group is a combination of history, tradition, experience and passion, dating back to 1789. As a spirits & wines producer and brand creator, Alexandrion Group owns one of the biggest production facilities in South East Europe – The Alexandrion Distillery – as well as vineyards/wine production facilities in Romania and soon a new state-of-the-art Distillery in New York (USA). The Group currently has offices and subsidiaries in Romania, USA, Cyprus, UK, Brazil and Greece.

About De Kuyper Royal Distillers

De Kuyper Royal Distillers is a family-owned liqueur and premium botanical-base spirits company founded in 1695 by Petrus De Kuyper. The company is headquartered in Schiedam near Rotterdam (NL). De Kuyper Liqueurs is the global market-leading brand in cocktail liqueurs. De Kuyper is both the owner and the producer of a number of world-famous liqueurs such as Peachtree, Cherry Heering, Kwai Feh, Acqua Bianca, Muyu, Dutch Cacao, Mandarine Napoléon, Bebo and the botanical-based spirits of the Rutte gin and genever. De Kuyper has been awarded “Liqueur Producer of the Year” at the International Spirits Competition (ISC) three two years in a row (2019, 2020, 2021). Mark de Witte is the company’s global CEO.

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