Industry members joined forces to support the Dutch on-trade

Due to the Covid-19 pandemic we are all facing an extremely challenging time. We are in this together and it is important to support each other. Clearly, we at Koninklijke De Kuyper want to make our contribution to support our partners and friends that are strongly affected by the pandemic. With the initiative called ‘Help the Horeca’, Koninklijke De Kuyper joined forces with Horeca Nederland and other industry members to support the Dutch on-trade during this difficult period. Through the new platform vouchers can be purchased by anyone who cares to support the on-trade industry in the Netherlands. In this way, entrepreneurs who have been hit hard will still receive the much-needed income. The vouchers can be redeemed as soon as the cafes and restaurants reopen their doors. In other words, the vouchers are in fact a prepaid reservation. This way, anyone can help their favourite bar or restaurant through this difficult time.

“It is heart-warming to see that so many hospitality partners have joined this initiative, together we are stronger and we can really make a difference,” says Dirk Beljaarts, Directeur of Koninklijke Horeca Nederland.

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